A Business Lesson On Customer Service From Center Parcs

Posted by admin on January 5th, 2010

Shortly before Christmas my family and I had a short break at the Longleat Forest, CenterParc.

It wasn’t my idea. I wasn’t overjoyed at the prospect of going and certainly didn’t look forward to it. But my wife wanted to go and as she rightly pointed out there’s not many holidays that meet all our needs now that our family includes a toddler and bouncy boxer dog. So off we went.

Much to my surprise it was brilliant. We all really enjoyed ourselves. But this isn’t a holiday review blog, it’s a business blog. So what can Centerparcs teach you as a business owner, or a soon-to-be business owner?

Well there’s one clear lesson: it pays to look after your customers.

And they do look after their customers. Whilst British businesses typically treat their customers badly (for example the pub I wrote about in We Don’t Serve Chips – Customer Service With An Insult), Centerparcs treats their customers excellently. All the staff were cheerful, helpful and made every effort to be friendly and helpful.

The results were clear too, just about everyone we spoke to was a regular customer, many of them visiting for the same week every year, some having done so for the last 10 years.

In short, by looking after their customers Centerparcs, like Spyderco, has been turning it’s customers into fans. You should be trying to do the same.

Similar Posts:

Share

Tags: ,

 

Leave a Reply