Archive for the ‘Business News’ Category

How to Compete — and Win — When Rivals Cut Prices

Posted by Paul Thompson on December 29th, 2011

If there’s one piece of advice I’d offer to any entrepreneur starting out, it’s this: Never discount—no matter how much you may be tempted to— always look instead to add value.

Many seasoned entrepreneurs discount as a way of doing business, without ever really looking at their numbers or the real costs of cutting their prices. They’ll point to “discount” success stories like Wal-Mart or complain that the competitive landscape forces them to cut prices. While Wal-Mart, one of the great retail success stories of all time, has built its brand on low prices, most business owners don’t see the very real distinction between “low price” and “discount.”

Related: Death by Coupon

First off, a company like Wal-Mart knows every margin to the “nth” degree and can deliver low prices because it has created scalability based on the huge volume of products it sells. But very few companies have s

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LinkedIn Introduces Polling for Groups

Posted by Paul Thompson on December 13th, 2011

« Office 365 Becomes First and Only Major Cloud Productivity Service to Comply With Leading EU and U.S. Standards for Data Protection and Security By marijana |

Professional social networking site LinkedIn introduced a new feature on Wednesday created to boost participation in professional conversation within its one million Groups through polling. Polls within groups will be rolling out to all members over the next few days, the company said.

According to LinkedIn’s principal product manager Ian McCarthy, group moderators on LinkedIn have been looking for “easy, time sensitive ways to generate conversations within the group,” and features that have been available to them so far, such as article sharing or blogging, weren’t suitable for obtaining quick insights from group members.  To prov

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5 Most Criminally Shady Credit Cards

Posted by Paul Thompson on December 4th, 2011

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Credit is the lifeblood of any well-functioning economy.  It allows us to buy cars, houses, education and terabytes of filthy, filthy porn (you know, the stuff so filthy you can’t find it for free).  For most people, their most accessible line of credit is a credit card — basically an instant ability to cover sudden outrageous expenses without having to pawn belongings.  If you don’t have a credit card, you better have a rainy-day fund as big as Scrooge McDuck or else you’re one car repair or medical expense away from bankruptcy.  Credit card companies know that customers depend on this line of credit, sometimes desperately, so they do their best to provide it an easy and simple a fashion as possible.  Just kidding, they try to gouge customers for every last red cent in anyway that will keep them technically legal.  Or they’ll just take your money without telling you.  You know, like the exact definition of a thief.   

 

 

  
  For those with low incomes or abysmal credit scores, getting a credit card with a decent interest rate and credit limit can be a frustrating challenge.  Once you finally do find a creditor willing to give you the time of day, you’re likely to end up with an usurious interest rate and a credit limit roughly high enough to buy some crusts of stale bread and weeks-old milk.  While unfortunate, from a business perspective this makes sense.  A bank can’t simply go lending out money to high-risk individuals without trying to protect their investment somewhat, so it’s hard to blame them for being careful and circumspect about who they extend credit to. 

Or it would be, if this is what actually happened.  In reality, these cards for the credit-poor are often what experts refer to as “Fee-Harvesting” cards.  What this means is that someone might get a card with a limit of $200-$300 dollars, and an interest rate in the high 20s.  Buried in the fine print of the agreement is a whole bevy of fees, often adding up to a huge chunk of the customer’s credit limit.  In one case, a customer with a credit limit of $250 was only able to put $50 on the card after all the fees were applied.  The worst part about all of this is that the fees apply whether or not the card is used or paid off each month.  Meaning that someone who doesn’t pay attention to the fine print, and barely uses the card at all, can suddenly find themselves hundreds of dollars in debt after a few months.  And that debt will only continue to pile on at that incredibly high interest rate. 

From the credit card company’s point of view, they just got someone hundreds of dollars indebted to them, without having to extend more than a few bucks of credit up front.  This is why they apply the fees, instead of just making the credit limit that much lower.  This apparently all happens as they cackle cravenly while swimming through piles of money and murdered puppies while ignoring evidence that severe debt can often lead to depression and suicide. 
 

 

 

    Believe it or not, those promotional in-store cards that usually come along with some sort of discount or interest-free purchase are actual credit cards.  You could use your Sears card at Home Depot and your Best Buy card to buy cigarettes at the corner store.  A large section of these cards are issued by Monogram Credit Card Bank of Georgia, which delights in teaming up with retailers to bend customers over a pinball machine.   

In what you’ll begin to notice is a recurring pattern, customers are misled about the terms of whatever deal they’re signing, whether through terms, interest rates, or hidden fees.  One good example of the sociopathic deft of Monogram was a promotion with Home Depot and Lowes.  Customers were allowed to purchase items using the store’s credit cards, and pay them off interest-free.  Except they never mentioned to the customers that they were required to pay down the interest-free balance before anything else, meaning customers who purchased anything else were forced to watch that item gather interest while they paid down the cheaper balance first.  (Fortunately, this practice is now illegal).    Unsurprisingly, several class-action lawsuits have been brought against Monogram.  Monogram responded by saying “that’s so quaint” and pointing out the required arbitration clause in the customers contracts—basically guaranteeing that any complaints won’t be able to legally see the inside of a courtroom. 

 

 

   Oh Bank of America.  When you aren’t trying to charge $5 for using your debit card each month, you’re borrowing billions of dollars from the Federal Reserve and making billions off of taxpayer money.  It seems like there’s no money you won’t take, and no one you’ll avoid paying it out to (except your executive bonuses, of course).  So because they hadn’t found enough avenues for evil-doing, BofA decided their credit card arm should get involved in the financial wizardry of tricking people into owing the bank more than they could possibly afford.   

former support people came forward in 2008 and admitted to a host of unethical and illegal practices that were rampant throughout the company.  These two former employees worked in a call center, which was ostensibly there to help customers with questions or account issues.  Their actual purpose was to push huge cash advances on customer’s credit cards onto people who couldn’t afford them.  As one of the employees put it, instead of helping the customers,   “Every customer that calls in is a mark, it’s a great big con”.  Some of these advances totaled upward of fifty to one hundred thousand real actual dollars.  The interest rates on these loans? As high as 28%.   

One of the hilarious unintended consequences of offering people tens of thousands of dollars right

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Small Businesses Weigh In: Are You Using Google+?

Posted by Paul Thompson on December 3rd, 2011

The social media world is quickly becoming crowded, and search engine giant Google recently entered the market with Google+.

Experts said Google+ can be a good tool to find new customers and increase their presence online. Creating a profile and rounding up followers can help even the smallest company out with their SEO rankings, according to Jason Hennessey of EverSpark Interactive.

While some businesses simply just haven’t heard of Google+, others are focusing their time and effort on more highly-trafficked sites like Twitter and Facebook. Here’s what some of our businesses of the day had to say about Google’s content-sharing site.

DiggersList, Los Angeles 

Co-founder Matt Knox said DiggersList, said the online home improvement materials retailer is not using Google+ out of sheer frustration. Read more…

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Buy.com® Reports Record Sales for Thanksgiving and Black Friday

Posted by Paul Thompson on November 24th, 2011

Buy.com today reported sales over the last two days grew by double digits year-over-year (as of 8 p.m. PST on Friday, Nov. 25).

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3 Awesome Corporate Blogs Worth Reading

Posted by Paul Thompson on November 15th, 2011

Some of the biggest companies in the world have been unable to get their blogging recipe just right. Then there are those that have figured out that sometimes the best sell is the soft sell. Here are three corporate blogs worth reading on a regular basis.

Visit: http://www.wegmans.com/blog/

Wegman’s blog, dubbed “Fresh Stories,” is designed to keep customers informed and engaged. What makes the blog interesting is that you get an inside look at the journey food takes before it hits supermarket shelves, and eventually your table. Everything on the website reinforces the Wegman’s brand. You can learn about products, get recipe ideas, monitor the progress of store openings, and even pick up health tips. This is all done without beating readers over the head. The blo

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Small Business of the Day: Happy Tails Dog Packs

Posted by Paul Thompson on November 11th, 2011

  • Vigallon started her business in January 2011.

Small Business of the Day: Happy Tails Dog Packs

Who: Janet Vigallon, 47,@htdogpacks

What: Backpacks for dogs to wear when walking

When: January 2011

How: Vigallon was inspired to make her own pack for her family’s rescue dog to wear when going for walks. She wanted a pack that allowed her dog Daisy to carry water vertically and still have for other toys and bags.

“I didn’t like what I saw online or in stores,” she said.

So, she took some fabric and created her own dog pack.

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