Extraordinary Business: Avoid the CRASH!

Posted by Paul Thompson on July 15th, 2010

Have you ever gotten into a car, started the engine, put the car in the gear, put your foot on the gas and just gone?  Have you ever just let the car go wherever it wanted to go, with no direction other than ‘go!’

The car would probably end up wrapped around a tree or in a ditch or something right?  If you are lucky, you’ll survive.  If you aren’t so lucky, you could end up maimed for life…or worse.

Sometimes, this is how people run their businesses.  They pick a product or service, get some loose direction on how to run their business and go for it.  Unlike with a driver’s license, there is education or experiential requirement…it just takes creating something people will buy…and selling it to them.

There is a phenomenon which, admittedly, is nothing new to the marketplace, wherein people do their best to sell others a ‘bill of goods.”  You’ve got the “One Minute Millionaires Clubs,” “the Make Full Time Income doing Half the Day’s Work” and the ever popular, “Just get everyone you know to buy this from you and you can be making six figures in no time.”

While all of these sound very good, and possibly have some truth to them, all of the models – and more realistically – most of them, show little to no return for those that buy into the system.  The people at the top – those that came up with the ingenious schemes – are the ones that make all of the money.

Why is that?  They’ve built a system for themselves that works.  Unfortunately, in many cases, it is a short run before they have to do something else in order to get by.

As a business leader, entrepreneur or executive, it is important to understand that most business leaders cannot do it all.  Even if one can marketing and selling, often that same person cannot do product development, payroll and ensure the business is in compliance.  Not doing it all yourself doesn’t mean that you have to give up the driver’s seat.

As a business leader, you need to know what you do better than anyone else in the organization and make plans to hand off some of YOUR non-core activities.  Like anyone else, you’ve got an 80/20 mix…you need to spend 80% of your time doing those things that you do best so that your organization can grow.

Perhaps this is the time when you need to bring in a Business Strategy Consultant to help with the transition.  That’s what we do best.

Remember – if it isn’t growing, it’s probably dying.

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