Top Tips for Creating a Loyal Customer Base
Posted by Paul Thompson on April 18th, 2010
Small Business Trends recently published a list of tips for developing a loyal customer base by surveying experts in the small business world. I have posted my favorites below, but for the complete list click here.
Matt McGee of Small Business Search Marketing: “Be visible offline. Write about local events before they happen, but also attend events and then blog afterwards with photos; show people what they missed, be their eyes and ears (i.e., local parades, community concerts, etc.)”
Melinda Emerson of Succeed As Your Own Boss: “Retail & professional service businesses can host “How to” workshops & events. Breakfast or lunch and learn presentations are best. Businesses can market the event using their mailing list, LinkedIn events and Twitter.”
Cathy Larkin of Web Savvy PR: “A local publicity win-win: include a client as a part of your press pitches, or even blog posts. This must be done well; not a fluff piece. They help make your story real and they gain some publicity, you gain loyalty and it catches the interest of other prospects.”
For more, check out: http://community.intuit.com/events/loco-for-local-get-fiercely-loyal-customers-close-to-you
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Tags: Base, Customer Base, Loyal Customer, Loyal Customer Base