Optimizing Your Website’s Title Tags
Posted by Christina Lopez on August 7th, 2010
Getting to the top of search engine rankings is a bit like running a marathon – it takes lots of practice and hard work. One tool that can help you attain “first place” in rankings is a title tag. Title tags are Web page codes that are used by search engines like Google to find and better understand your Web site. In fact, some simple tweaks to the title tags of your pages can significantly improve your rankings.
The title tag displays in the title bar at the top of your Web browser and communicates the theme of your website to visitors. Ben Fisher, co-founder of imSMB, an Internet service provider focusing on small and mid-sized businesses, offers these do’s and don’ts of title tag optimization:
- Consider using both singular and plural forms of the important words in your title tag. For insta